A: Personal comfort is key.

Have you been told that the Internet is "the wave of the future" and that "the only successful professionals will be those with computers" and even "if you don't have a web site, your world will crumble into a heap?" Do you fear that technology will replace the professional? Do you wish for easy-to-follow guidance that addresses all manners of finding new employment, layoff proofing, Internet recruiting and jobs questions, from beginner to experienced?

Do your customers? Does your employer?

I firmly believe that comfort levels and quality are the key to business success on the Internet.

What are the needs and wants of your customers? Certainly needs are important too, but what do your customers or employers consider to be your best feature? How can you showcase that to its best advantage?

I teach that and more.

I value my name. I lend it only to those sites that I can honestly say are tops in their field.

I cannot be bought. If I come to your team, it's because your product has the essence of greatness in it. I will not assist in marketing ripoffs or unethical businesses.